Conceived by PNYG:COMPANY, the MSWCT (Michael Schumacher World Champion Tower) is a plan for an unprecedented series of branded towers featuring in seven cities worldwide to mark Michael Schumacher's extraordinary feat of seven World Championship titles.

MSWCT will represent the perfect conversion of a successful brand to a high-luxury lifestyle experience. Michael Schumacher's qualities permeate the project at every level: building techniques, materials, fabrics and colour schemes will all be handpicked to reflect the values that powered him to a whole new level of sporting achievement. Just as Michael Schumacher's feats will be matched by a select few, the MSWCT will be very exclusive.

The MARASI Real Estate Fund identified the amazing potential of the MSWCT, and as the master developer, secured the perfect location. The fund is a partnership between National Bonds Corporation (NBC) and Vedera Capital Limited (Vedera), with Deyaar responsible for sales services. MARASI will be the first licensee to bring the MSWCT to life.